Unlike more costly media, trailer wraps work for you 24/7, 365 days per year, for up to five years, making the actual amortized investment manageable for most small businesses—a few dollars per day, by some estimates.
According to stats from the Outdoor Advertising Association of America (OAAA), vehicle wraps offer the lowest cost-per-impression of any form of advertising. Depending on city and population size, a single vehicle wrap can generate between 30,000 and 70,000 daily impressions. Other marketing benefits include:
- Strategic and creative versatility—vehicle wraps can be used for long-term advertising or short-term product or event promotions—plus, you control the style (full or partial wrap), the design, and when wraps are updated or replaced.
- Local targeting—driving (and parking) a wrapped vehicle around your local service area can dramatically increase awareness among those who live, work or attend school nearby; parked vehicles attract the attention of pedestrians, especially in a busy urban setting, but also at local sporting or cultural events, colleges, conventions, and trade shows.
- Brand consistency—wraps help unify a campaign’s look and feel because they incorporate the same branding elements from your other marketing channels.
Vehicle wrap advertising is much appreciated in cities which are crowded and has lots of traffic especially in areas business centers, restaurants, banks, shopping malls, cafes where local commuters pass by frequently every day. To make an impression to thousand of people in a city is very difficult. Even if you put large posters or sticker wrap around your vehicles or let’s say on food carts your campaign might not get noticed.